Will Good Good and Callaway announce a new partnership by 31 December 2026?

Callaway ended its deal with Good Good after the 21 August 2026 co-branded driver ad, retailers pulled merchandise and the CEO left on 2 September. Interim CEO Nahid Giga has a lot to rebuild, and the brand that walked away first is the one everyone is watching for a thaw.

Resolves YES if Good Good Golf and Callaway (or its parent, Topgolf Callaway Brands) publicly announce any new commercial partnership, sponsorship or co-branded product before the deadline. A Good Good player using Callaway clubs, or an individual player's own sponsorship, does not count.

Source: official statements from Good Good or Callaway, or reporting of them in Front Office Sports, Golf Digest or Golfweek.

Closes 23:59 UTC on 31 December 2026. Settles YES the moment an announcement is made, or NO at the deadline.

Kept off Instagram ads on purpose: this is the sensitive side of the story.